PRIVACY POLICY

Effective Date: July 17, 2009

 

Thank you for visiting www.specialtyrentals.com (the “Website”)  Protecting the privacy of our customers is important to us. We have implemented this privacy policy to explain to you how we use and protect personal information we may gather from you when you use this Web Site from the United State or Puerto Rico by means of this Web Site (“Privacy Policy”).  Our Terms of Use are available at specialtyrentals.com/_________ are incorporated herein by reference and form an essential part of this Privacy Policy and describe the terms and conditions governing your access to and use of the Website.  Your use of the Website, and continued use of the Web Site following any changes to this Privacy Policy, signifies your consent to be legally bound by both the terms and conditions of this Privacy Policy and those set forth in our Terms of Use.  If you do not agree to the terms of this Privacy Policy, please do not use the Web Site or provide any information to us. 

WHAT INFORMATION IS COLLECTED

We may collect two types of information from you: (i) personally identifiable information that you voluntarily provide when reserving a car rental at or via the Website (“Personal Information”) and (ii) indirect and/or aggregate information that we may collect as a result of your use of, and interaction with, the Website (“Usage Information”).

PERSONAL INFORMATION

When you create your account or request to access certain features or complete specific transactions via the Website, you may be asked to provide Personal Information, which may include but is not limited to your:

:

·         name

·         address

·         telephone numbers

·         e-mail address

·         frequent flyer number

·         driver’s license number and expiration

·         date of birth

·         user name and password

·         membership and corporate ID numbers

 

 Usage Information

When you visit the Website, we may collect certain kinds of Usage Information, including: (i) session cookies, which are removed upon closing your browser, and persistent cookies, which may be used by your browser on subsequent visits to the site, to uniquely identify your computer, (ii) “log files” that automatically record certain information that your web browser sends whenever you visit any website, and which may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of your request, and (iii) "clear GIFs" or “Web Beacons” or “Pixel Tags,” which track anonymous, aggregate online metrics and help us analyze the effectiveness of our marketing campaigns by measuring click-thru, email open, and/or response rates.  We may work with our service providers to help us track, collect and analyze this information.  We also work with a service provider that analyzes Usage Data to help us optimize our search engine marketing by associating pixel tags with the terms that you use when searching online for a rental car.  Our service provider does not tie the search terms or any other information to your Personal Information, although it may tie search term information to your IP address.  In addition, we may collect your browser type and operating system.  Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under “Cookies & Pixel Tracking”) with your personal information.  In addition, our business partners and service providers, including our advertisers may also place cookies during your visit to the Web Site. We do not control these cookies. The use of cookies by advertisers has become standard practice in the Internet industry. These third-party advertising companies may use information about your visits to this and other Web sites in order to provide ads about goods and services of interest to you.  If you would like more information about this practice, and to know your choices about not having this information used by these companies, click here:  www.networkadvertising.org/optout_nonppii.asp.   .    

 

HOW COLLECTED INFORMATION IS USED

We use the information we collect for the following purposes:

·         To assist you with completing a travel reservation or transaction.

·         To conduct other transactions that you request. 

·         To provide you with the travel confirmations and updates

·         To service your account with us, respond to your questions and contact you when necessary.

·         To reward you as part of a reward program

·         To assist us in providing better products and services

·         To compile statistics and analysis about our customers' use of our Website, products and services

·         To help us to operate, maintain and improve our systems and our Website.

 

WITH WHOM THE INFORMATION MAY BE SHARED

We may disclose the information we collect from and about you: (a) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of our Web Site, or anyone else who could be harmed by such activities or as appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend against any third-party claims or allegations, and/or to protect the security or integrity of our Website; (b) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws; (c) to our business partners for research, analytical and marketing purposes, such as analyzing usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website and/or to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf.; (d) to our travel partners and/or third parties, for administrative, technical support or other business purposes as necessary to facilitate our transactions with you, analyze our data or to maintain and improve our services; (e) to your process rewards programs; or (6) otherwise with your consent.   This site is owned and operated by Enterprise Holdings.   Please note that any information submitted in this site will be shared with Enterprise Holdings and may  be subject to Enterprise Holding's privacy policy which can be found at http://www.nationalcar.com/.  We may sell or buy other businesses or entities.  In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control in such transactions, your Personal Information may be one of the transferred business assets.  Also, in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used and your personal information may be one of the transferred assets.  We may also share aggregated information about our customers with our advertisers and marketing partners. This information does not include any personally identifiable information.

We do not sell your Personal Information, to third parties and have no intention of doing so in the future. Under the laws of some jurisdictions, you may be entitled to request disclosure regarding how we share your Usage Information with third parties for direct marketing purposes (“Information-Sharing Disclosure”). To the extent required by applicable law, we shall provide the Information-Sharing Disclosure to you upon rightful request made in writing to 1600 Mission Street , San Francisco , CA 94103 Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.  

LINKED SITES

Our Website may contain links to other websites (such as those of our travel partners or advertisers), which may have privacy policies that differ from our own.  We are not responsible for the collection, use or disclosure of information collected through third-party web sites and expressly disclaims any liability related to such collection, use or disclosure. We are also not responsible for the any information or content contained on such websites.  Links to other websites are provided solely as a convenience.  Your browsing, use and interaction on any other web sites, including we sites which have a link to our Website, are subject to that website’s own rules and policies.  Accordingly, we recommend that you review the privacy policy posted on any website that you may access through, or which links to, our Website.

CHILDREN’S PRIVACY

This Web Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13. We recommend that parents actively participate in their children’s use of the Internet. If you are under 13 years of age, then please do not use or access our Website at any time or in any manner. If you believe that you may have information regarding a person under 13 that you believe to have registered an account with, or otherwise provided Personal Information via, our Website, please contact us at assistance@specialtyrentals.com

CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION
As explained above under “Cookie & Pixel Tracking,” for your choices with third party ad serving companies, click here: www.networkadvertising.org/optout_nonppii.asp

By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. In addition, software programs are available that block cookies.  Blocking certain cookies will also block the use of certain pixel tags.  Please note that refusing cookies may impinge or block altogether your user experience by eliminating personalization or other features.

CORRECTING OR CHANGING YOUR INFORMATION/CONTACTING ENTERPRISE

If you wish to review, amend, correct, or update Personal Information we have collected about you online, please contact us at assistance@specialtyrentals.com Please also contact us if you have any questions about privacy on our Web Site. You may opt-out of receiving communications about special offers or programs from us or our business partners by clicking on the link provided at the bottom of the email communication. You may also choose to opt back in to our email advertisements at anytime, in which your most recent action will prevail.  We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.

SECURITY PROCEDURES

We take commercially reasonable precautions and have implemented commercially reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via our Website.  For certain transactions, we use Secured Sockets Layer (SSL) technology to transfer information. However, your email transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or our Website may be subject to hostile network attacks or administrative errors.  Accordingly, we cannot and do not guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are commercially reasonable to limit access to personal information about you to those employees and service providers whom we determine need access to that information to provide the requested products or services and/or other offers or opportunities that may be of interest to you. However, even after your information is received by us, we can not guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks.  For the avoidance of doubt, WE expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your PERSONAL Information or Usage Information.

Security Breach

If we learn of a security systems breach which affects you, we may use the following methods to inform you so that you can take appropriate steps; (a) posting a notice on the Website, and/or (b) making a commercially reasonable attempt to contact you by using the email addresses you provided to us when creating your account. Additionally, depending on state law, you may have a legal right to receive notice of a security breach in writing. In order to provide such written notice, you will need to provide us with your postal address in writing at 1600 Mission Street , San Francisco , CA 94103

Special Note to International Users

By using this Website, you agree and acknowledge that this Website is hosted in the United States and is intended for and directed to users physically located within the United States . If you are attempting to access this Website from a physical location within the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of this Website, which are governed by U.S. law, this Privacy Notice, and our Terms of Use, you are transferring your personal information to the United States and you consent to (i) to such transfer, (ii) the application of the laws of the United States and/or the State of Missouri with respect to any dispute arising from or related to this Privacy Policy and/or your use of the Website, other than such rules, regulations, case law, and/or international treaties that would result in the application of the laws of a jurisdiction other than the United States or the State of Missouri, and (iii) the exclusive jurisdiction of the courts of the United States or the State of Missouri. Any claim or dispute between you and us that arises in whole or in part from your use of our Website or in connection with this Privacy Policy shall be decided exclusively by a court of competent jurisdiction located in Missouri , U.S.A. . Each party hereby agrees that such court shall have in personam jurisdiction and venue with respect to such party, and each party hereby submits to the in personam jurisdiction and venue of such courts and waives any objection based on inconvenient forum.

Changes and updates to this Privacy Policy

From time to time, we may revise this Privacy Policy.  To help you stay current of any changes, we do the following two things:  first, we note the date this Privacy Policy was last updated below, so you know if it has changed since your last visit; second, when we make a change to this Privacy Policy, we post conspicuous announcement of such changes on the homepage of this website for 30 days following the date this Privacy Policy was updated. Your use of this website following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you check back periodically to review this Privacy Policy. If, and only if, we makes revisions to this  Privacy Policy that result in a material lessening of the restrictions on our use or disclosure of your Personal Information, We will make a commercially reasonable attempt to obtain your consent before implementing such revisions with respect to such Personal Information.

If you disagree with the terms of any Privacy Policy at any time, your sole remedy is to terminate your use of the Website and inform us of such termination as described in this Privacy Policy. Continued use of the Website constitutes your agreement to any Privacy Policy as in effect.

Contact Information:

If you have any questions or comments with respect to this Privacy Policy, your rights hereunder, or your opt-in or opt-out choices, please contact us assistance@specialtyrentals.com